Thank you very much for your feedback. I can certainly relate to your feelings on free shipping. Personally, I will usually opt for the cheapest shipping method possible (ideally free) when the online purchase is not time-sensitive (like something I'll need for a trip or a birthday party, for example).
Keep in mind this is in no way an official announcement, but based on conversations I've had internally with staffers today, I feel more confident we are headed in the direction of offering a free option in addition to the methods we currently offer. As I mentioned earlier, opening up these other warehouse locations and improving delivery speed has been our priority this year.
You can also look forward to some really cool new site features and improved UX in the months ahead that will make your shopping experience faster, more rewarding, educational, and social. We would certainly appreciate your support in the meantime and absolutely welcome your feedback once we begin rolling out some of the changes I've described today.