awesome responses guys. Keep them coming
I feel an LFS can compete if they price match online stores. I am specifically talking Dry goods as I don't buy live goods online because of the shipping costs. Before I visit a LFS, I have an idea of what the price should be. If it's way out of range, then I don't buy.
"When a man loves cats, I am his friend and comrade, without further introduction." - Mark Twain
Who is Ali and what store is his? #newguyhere #everyoneknowsalibutme
Price match guaranty, with a smile, not I am loosing money on this sale. (most will not even ask for it, but feel better you offer)
Salt and water at cost prices as this gets people in the store and they will end up buying a fish and everything else. (people do not like to ship salt capitalize on this)
Employees with a smile and good attitude and the more knowledge the better. (If your employee lives on his phone and is not approachable find a new one!)
Keep the store clean and get rid of the inventory that has not sold since the 80's(Age your inventory and blow out aged stuff on Ebay)
Diverse clean tanks with fish and corals.(This is why I go to the stores)
Good selection of parts I need in an emergency, plumbing, air pumps, medicine.
Social Media is key to any brick and mortar, if you are not working Instagram, Facebook, and your email you will fail in today's business culture. (Give people a reason to follow and if you post up a crazy fish that comes in your customers will post a link to it on the message boards, free advertisment
Last edited by pciscott; 12-21-2016 at 12:58 PM.
#1 stay in business.
dont smoke your own supply, as in hording all the good stuff. everything is for sale. dont use your "store" (garage) to pay for your reefing addiction
dont cut deals to cheap old reefers (like me) and homies; dont scare/abuse noobs. dont be a creepy reefing guru (like the comic book guys).
have your personal finances squared away- no you will likley not get rich doing this
#2 I would have an up to the minute store website of livestock that (price matched) where people can order online then pickup same day. like th Home Depot model
#3 stay in business
#4 appeal to the 20-50 year old male crowd. would it kill you to have an attractive face at the counter ?!?!
The necessity for a Local Fish Store to acquire visits from an Online Retail Customer is the same as online stores that are successful.
Cleanliness and organization is the key for a customer to find the products they want, along with the price listed clearly; when prices change from moment to moment, during the same visit, the customer does not return.
Choice of product, at a scale of "good," "better, " and "best" for every product sold is the next necessity of a Local Fish Store to properly compete against an Online Retailer; retailers with 3 choices of a very similar product will sell the middle priced product more frequently than when displaying that product with no other choice, a single choice, or more than two choices for the same product.
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