I think finding that happy medium is key.
We have also been experimenting with an economy option that takes anywhere from 1-7 business days to arrive as well. Similar to BRS, we'll use a mix of economy methods to fulfill the order... essentially the system is going to calculate, as you described, what would be the most economical way to send the package(s).
Capturing more transactions with lower average order values may be OK in the long run if those customers return to place future orders with us. The lifetime value of a customer is more important than any single order.
We'll continue to keep an eye on the data and may even extend the free shipping promotion to gather more information.
We know charging for shipping is a friction point for shoppers and we would like to eliminate it if we can!
We have also been experimenting with an economy option that takes anywhere from 1-7 business days to arrive as well. Similar to BRS, we'll use a mix of economy methods to fulfill the order... essentially the system is going to calculate, as you described, what would be the most economical way to send the package(s).
Capturing more transactions with lower average order values may be OK in the long run if those customers return to place future orders with us. The lifetime value of a customer is more important than any single order.
We'll continue to keep an eye on the data and may even extend the free shipping promotion to gather more information.
We know charging for shipping is a friction point for shoppers and we would like to eliminate it if we can!