Special Announcement from MAX: WE ARE NOW ON TV!

[MadMax]

Ladies and Gentlemen,

On behalf of the MAX staff and all of us at Sunset Promotional Services, Inc., we are honored to share with you an exciting new milestone for the Marine Aquarium Expo:

Debuting this Wednesday March 23rd and running through Saturday, April 2nd 2011
KTLA Channel 5 Television will be airing a TV commercial advertising the Marine Aquarium Expo to millions of Southern California television viewers!

The Marine Aquarium Expo television commercial is only 15-seconds long but will repeat a total of 18 times over the 4 day period leading up to the MAX event and during some of the most popular television time slots available on KTLA: (The Family Guy, for instance, is a very popular TV program associated with the demographic target we wish to reach)

(Pasted below is the KTLA ad schedule if you'd like to follow some of our TV commercials)

KTLA 10:00a-5:00p Mo-Fr Jerry,Maury,Steve,Tyra
KTLA 5:00p-5:30p Mo-Fr Family Guy
KTLA 1:00a-1:30a Mo-Fr FAMILY GUY B
KTLA 8:00p-8:30p Sat FAMILY GUY WK
KTLA 8:30p-9:00p Sat FAMILY GUY B WK

 

[newbiekimmie]

How COOL !!!!!

 

[lowbudget]

nice job kev

 

[gofor100]

Congrats... but (and not to be a downer here), TV advertising doesn't seem to be the most efficient form of advertising (I would think that internet advertising would better capture your niche audience/customers).

Now if you're trying to pull "new" customers, I can see that it might be helpful. But you have to hope they don't have Tivo or Direct TV... otherwise they'll just fast forward through your commercial.

I just know how expensive TV advertising can be, and would hate to see the advertising costs be passed on to us through raised ticket prices in the future.

Enough of my rambling though... congrats on the milestone, and for everyone's sake, I hope this brings many more reefers into the market!

-Chad

 

[mikedege]

Hi Kevin,
ever thought of advertizing @ the movie theaters? Seems like it may be a cost effective way to get the word out.

good luck, Mike

 

[gumbii]

family guy... you're going to get a bunch of me's at this event...



























epic...

 

[JOSE CASAS]

Sweet nice advertisement!

 

[FOSELONE]

family guy... you're going to get a bunch of me's at this event...



























epic...

thats exactly what i was thinking...:faint2:

 

[MadMax]

Congrats... but (and not to be a downer here), TV advertising doesn't seem to be the most efficient form of advertising (I would think that internet advertising would better capture your niche audience/customers).

Now if you're trying to pull "new" customers, I can see that it might be helpful. But you have to hope they don't have Tivo or Direct TV... otherwise they'll just fast forward through your commercial.

I just know how expensive TV advertising can be, and would hate to see the advertising costs be passed on to us through raised ticket prices in the future.

Enough of my rambling though... congrats on the milestone, and for everyone's sake, I hope this brings many more reefers into the market!

-Chad

Obviously the best of both worlds is to have a diverse mixture of "all of the above" within a reasonable cost basis of course. You are correct in the statement that passing on costs to the attendees would be inappropriate at best. On the contrary, we have reached a point of stability for the show in that instead of reaping economic profits, we have elected to invest back into the show. We seek not only a fresh turnaround but also strive for constant improvement of value-added services. Our exhibitors expect this of us and so we go one step further by providing even more. How we do this is proprietary in nature but I assure you that there is far more going on behind the curtain than people realize.

As for the attendees, the ten quality speakers scheduled for MAX 2011 is not only unprecented, but valuable in and of itself enough to justify the meager $15 admission charge and inconvenience of $5 parking. We provide a quality show that people of all age groups and genders will enjoy. Everything else is just bonus!

 

[SPEARGUNHUNTER]

KTLA???? What about paisa chanels????

 

[coral diver]

I think that's a good idea as long as they don't add Kevins picture LOL, how you doin there Kevin.

 

[gofor100]

Obviously the best of both worlds is to have a diverse mixture of "all of the above" within a reasonable cost basis of course. You are correct in the statement that passing on costs to the attendees would be inappropriate at best. On the contrary, we have reached a point of stability for the show in that instead of reaping economic profits, we have elected to invest back into the show. We seek not only a fresh turnaround but also strive for constant improvement of value-added services. Our exhibitors expect this of us and so we go one step further by providing even more. How we do this is proprietary in nature but I assure you that there is far more going on behind the curtain than people realize.

As for the attendees, the ten quality speakers scheduled for MAX 2011 is not only unprecented, but valuable in and of itself enough to justify the meager $15 admission charge and inconvenience of $5 parking. We provide a quality show that people of all age groups and genders will enjoy. Everything else is just bonus!

Sounds good... I always go for the speakers, finding nice corals and meeting up with old friends (which is worth the $15 admission). I just made the comment because typically businesses will have a bottom-line figure (for earnings) and don't increase their expenses without somehow recouping those through higher income (which typically results in being passed to the customer). I'm happy to hear that MAX has become self-sufficient enough to justify spending more on TV advertising without having to pass this expense along to us!

Thanks for the clarification.

-Chad

 

[lowbudget]

i agree with jojo as long as kevins pitcher doesnt show up on tv i think we are fine.

 

[mikedege]

I think that's a good idea as long as they don't add Kevins picture LOL, how you doin there Kevin.

I found a pik of Kevin. I think it would help attract. lol....

oops wrong Kevin!

 

[Luis]

As for the attendees, the ten quality speakers scheduled for MAX 2011 is not only unprecented, but valuable in and of itself...We provide a quality show that people of all age groups and genders will enjoy. (emphasis mine)

Yes, that is why all of the speakers are men - because we all know that there are no women who engage in marine biology or even reef-keeping. Besides, women love being told what to do by THE MEN.

More seriously, I think it would benefit everyone if MAX would get women speakers at future events.

 

[mikedege]

Yes, that is why all of the speakers are men - because we all know that there are no women who engage in marine biology or even reef-keeping. Besides, women love being told what to do by THE MEN.

More seriously, I think it would benefit everyone if MAX would get women speakers at future events.

+1 (in bikinis):rockon: