SETTING THE RECORD HERE.
What happened between Sea Side Aquatics and I Got Corals is a respect in business matter.
Ownership of I Got Corals (excluding Bryan) bought a 'LOT' deal on the Sea Side items as they did in the past.
Running minor sales and following pricing rules have never been an issue with them for the past year they've been in business.
However, instead of sticking with MAP (Minimum Advertised Pricing) as agreed upon as a responsibility of any Vendor, They went and LOW-BALLED Everyone... Not by $10, $20, $30... but over $40 continuously over the span of weeks on their Facebook and Craigslist.
We've asked repeatedly to please go back to MAP over the span of the weeks, IGC ownership passed the BLAME among each other.
We even offered a FULL refund to reacquire the reminding units, but was refused. Instead, it was such a hot ticket item for them to sell and bring customers into their store that they continued.
Everyday we had Stores sending us screen shots of IGC's sale and asking us why are we letting it happen?
So... We pulled the plug and told them that after weeks of reasoning with IGC ownership and offering a compromise, we will NOT warranty any of our products from their store due to their liquidation of our products.
Their response, NOTHING and continued to push on with their sale.
Anyone in business know this is a cardinal sin.. If it was Ecotech, AI, Neptune, RO, or any other brands, the same would have been done. You buy under unauthorized MAP or from a non-dealer, there won't warrantying it.
It sucks that so many have bought those items mis-informed, but IGC was well aware of the situation as per discussion with Sea Side Ownership when they sold the items to you. When we parted ways, they were well aware it's their responsibility for those replacements.